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October 3, 2018

I’m a Technologist, Too: Meet Brad Flora, Entrepreneur and Tech Angel Investor

Brad Flora – Entrepreneur, Tech Angel Investor -- Marin Software

In previous posts, we defined the term “technologist,” a label that applies to people working in companies of all shapes and sizes across the country along a broad spectrum of industries – not just those that write software and make hardware. We explained that, while technologists have diverse interests and multifaceted personalities, most share five traits:

  1. A technologist thinks strategy first.
  2. A technologist has a passion for solving problems and a general sense of curiosity.
  3. A technologist sees technology in a constructive context.
  4. A technologist believes tech is about humans, not hardware.
  5. A technologist values respect, cooperation and collaboration.

Brad Flora


When Brad Flora decided to become an entrepreneur, he researched challenging industries were with problems to solve. He picked online advertising and found a way to help companies buy spots more efficiently.


Flora applied the selling and promotional skills he learned as a college admissions counselor to prepare investor pitches and launched In 2014, a San Francisco software company bought his business, and he stayed on as senior director of product management.


For those about to rock the tech world with their innovative ideas, Flora recommends building up your distinct expertise and working with the smartest people you can find.


Creating IT Success offers many ways to learn in the IT field, to further careers and tech solutions. Look to see if one of them inspires your next step.


What interesting places has your tech path taken you? Inspiring Success collects stories about technologists, and then shares them with people considering technology careers. Send your story to Contributing Editor R.C. Dirkes at and inspire someone.