Ermini brings hi-tech marketing savvy to Creating IT Futures

Inspiring Success - A blog from Creating IT Futures

Ermini brings hi-tech marketing savvy to Creating IT Futures

Apr 13, 2012
Diana_ErminiErmini says she feels most comfortable in high tech's fast-paced environment.
While studying as an undergraduate at Boston College, Diana Ermini felt certain she would make a good elementary school teacher, aiming to fill her students’ young brains with the information and life skills they would need to be successful.

“Communication has always been one of my strengths,” she recalls, “and being able to use that skill while helping others just felt right.”

But during the student-teaching portion of her training, she felt something was missing. “I was torn. I loved teaching and working with kids. But over time, I decided that  I wanted to apply my skills in an entirely new field. I chose technology.”

So Ermini made a crucial decision to veer from her teaching path. Now, nearly two decades later as one of the newest directors of the Creating IT Futures Foundation’s governing board, she has the opportunity to impact the education and training of adults and young people in a different way: by applying the skills she has gained in a technology marketing career.

Ermini currently serves as marketing director for OnForce, a leading organization that helps IT service companies fulfill projects by tapping into a network of over 100,000 registered service technicians.

After college, Ermini decided to put her communication skills to work in PR and marketing services companies. She soon found herself at Lotus Development (later purchased by IBM) where she promoted their collaboration software portfolio to customers, prospects and business partners worldwide.

In 2009, after 10 fast-paced years at IBM, Ermini decided to switch gears and apply her skills and expertise at OnForce.

Ermini thrives on the fast-paced nature of high-tech companies. “The technology is constantly changing and being able to help  customers understand how these technology innovations can favorably impact their businesses is rewarding,” she said.

Ermini said she has never felt held back as a woman in her education or working career. The mentors that she has had throughout the years have played a significant role for her. “I am lucky. I have had — and continue to have — amazing mentors in my life. Their insight and support are invaluable.”

Her advice to young professionals: “Decide on the career path that you want, establish goals, get the skills you need, stay focused, and be persistent.”

Ermini will have a chance to guide the Creating IT Futures Foundation as it further develops its programming and branding. In 2012, Creating IT Futures launched the IT-Ready Apprentice Program in Cincinnati and Minneapolis / St. Paul. With that program’s success will likely come proposals for new ways to promote IT careers and education.

“I think a core goal is to continue to establish a distinct and powerful brand image for Creating IT Futures, while showing a valuable connection with CompTIA, an integral partner in the relationship,” she said. “I think there’s an opportunity to help with that important brand building.”

CompTIA, the IT Industry Association, established Creating IT Futures in 1998 as its philanthropic arm.

Said Ermini: “It’s very rewarding to be part of an organization like Creating IT Futures where we are helping people to succeed in a meaningful way.”


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Creating IT Futures

A 501(c)(3) charity was established in 1998 by CompTIA, the Information Technology Industry Trade Association, as a way to help people improve their lives through IT careers.


We help populations that are under-represented in IT and individuals who are lacking in opportunity to prepare for, secure and be successful in IT careers.


Creating IT Futures
c/o CompTIA
3500 Lacey Road, Suite 100
Downers Grove, IL 60515

Phone: (630) 678-8300